People have been talking about big data for many years now, and it’s not a new idea. Data is everywhere. Every time we use a computer or smartphone, it sends data over networks like GSM and Wi-Fi.
We are surrounded by sensors that monitor our environment as well as industrial processes around the world. The challenge is, how do you make sense of all this data? And what can you achieve with big data technologies?
The benefits of big data are plentiful. Data is the lifeblood of an organization, and when done correctly, it can lead to more effective marketing, increased sales, and stronger customer loyalty.
It’s not all rainbows and butterflies, though, as some pitfalls must be considered before diving in headfirst. Like anything else in life, it can be dangerous if you don’t know what you’re doing, so seek out professional help before going down this path on your own.
Big data is the future of business
There’s never been a more exciting time to be in business! It’s no longer just a buzzword but an integral part of modern businesses using it to gain insights and make better decisions. The possibilities for big data are endless – from predicting customer behavior to optimizing supply chains and even preventing cyber-attacks.
You can join this revolution by learning how to use big data analytics tools like Hadoop & Spark to get ahead of your competitors. We have courses on everything from introductory concepts to advanced techniques so you can master the field quickly and easily. And our instructors will help guide you every step of the way with practical examples that show how these tools work in real-world scenarios. So, what are you waiting for? Let us help you become a big data expert today!
This article lists top 10 benefits of big data that will bring real differences in how organizations operate. This technology has huge potential for making more effective business decisions, identifying patterns that may never have shown up before, enable real-time responses to customer demand, innovating so much more.
The promise of predictive maintenance
Data collected by the sensors on machinery allows manufacturers and service providers to closely monitor equipment, predict failures before they happen, and respond quickly without affecting customer service. This is all part of what is known as Predictive Maintenance, which provides the opportunity for increased efficiency in manufacturing equipment.
Innovation through open innovation
The collection and interpretation of data allow organizations to see trends that are not yet visible to senior management teams. Identifying these emerging patterns will allow businesses to test new ideas from a distance before committing resources on a more expensive scale (i.e., real-life research & development) according to RemoteDBA.com.
Hyper personalization – Provide more relevant customer experience
Customer relationship management has been around for decades now but using big data allows you to manage relationships between businesses and individual customers with more insight than ever before.
For example, imagine that a person goes into a shop and sends a text message; the retailer can respond by offering 20% off their next purchase if they come back within the hour.
Improved customer experiences
We’ve all been in those queues at airports or train stations where service providers are slow to answer queries. Roads are backed up because of an accident halfway along, so you get stuck waiting for longer than necessary.
How much money is wasted as people sit in traffic jams? What about stress levels from being late or missing flights? Organizations need more accurate real-time information to ensure needs are met when it matters most; that’s where big data comes in!
The Internet of Everything
The Internet of Things (IoT) is a movement that suggests that all aspects of our lives will be connected to the internet, allowing information about our daily life to be collected and analyzed. This, in turn, enables organizations to make decisions accordingly based on insights from this data.
Market research and analysis becomes easier
Access to more accurate real-time data from all over the globe can help inform choices and boost organizational decision-making down to even small details such as product pricing. For example, an airline may decide where they need new check-in desks based on where queues are forming by looking at individual transactions. They can choose the queue with the highest demand and, therefore, the most revenue.
Open data spaces for research & development
The power of big data is already being harnessed to help humanity in different ways. For example, the University of California has created a computer system that acts as an intelligent assistant to scientists, which helps them understand what is important in their work, highlights errors and gaps in knowledge (https://www.engr.uci.edu/news/2014/12/uc-computer-system-assistant). This means faster rates of scientific discovery across fields like medicine, climatology, and astrophysics!
Better business decisions
Big data allows organizations to make better choices based on “what if” scenarios using existing information rather than making decisions based on intuition or guesswork. For example, imagine finding out that 20% of a certain product is faulty and decided to recall it before it all goes wrong.
This is exactly what happened with Pepsico in 2007, where they were able to stop recalls by using predictive analytics (http://www.businesswire.com/news/home/20150729005466/en/Pepsico-Recalls-Tortilla-Flatbreads#.VdCwqSfEfF9).
By learning more about consumer behavior, you can create new products which are guaranteed to sell well because interest has been identified beforehand! Crowdfunding sites like Kickstarter and Indiegogo already use this method to decide which ideas are worth selling; most of the time, they’re right too!
More accurate data means better business decisions meaning more money! And that’s a good thing, isn’t it? Especially after all the effort spent collecting it in the first place!
Wrapping things up
Big data is a powerful tool for understanding your customers. The more you know about who they are and their wants, needs, and preferences, the better off you will be in predicting how to market to them. If this sounds like something that would benefit your business, we can help get you started with our big data solutions.