Technology has spread its wings far and wide. Today’s generation of millennials and Gen Z are intrigued by marketing and social presence. As a business, your product has to look attractive from all angles, including online. This concept of selling an experience epitomizes the food industry. It would be best if you worked on your digital footprint to be a successful food enterprise on the block.
Your consumers need to see that virtually your product is worth buying. But how do you make this pitch? It would help if you had a collection of digital assets working in harmony with each other. These include videos, images, and even sounds if they can capture the essence of your product.
However, curating, editing, and drafting these resources take time. You’re also not a one-person party when deciding what gets posted online. Every department in your food company has a say, and relaying information forward to get an approved version is far too time-consuming. This is where Digital Asset Management (DAM) comes into play. At the same time, you may hear of this system facilitating companies in niches other than eateries. The food sector can benefit significantly from this tool too. Here’s how:
What Is Digital Asset Management?
For any thriving e-Commerce platform, digital assets hold great significance. Consumers of today’s tech-savvy world are all about engaging content that encompasses images, videos, and stories they can see. This plethora of images to augment their online experience makes their visit worthwhile and leaves lasting impressions since no one can deny the impact of a well-thought-out and good-looking webpage.
So digital asset management is a system that allows you to store, organize, retrieve and analyze any of your digital assets. This system streamlines your workflow, prevents obstructions in relaying information forward, and helps your brand find its unique publicity. In a sector where companies rush to post their mouth-watering burgers on display, you want your creation to look the most delicious.
How Can The Food Sector Benefit From DAM?
You rush to post your next image online to create your identity in a market full of the same shops, or you want your team to be on one page when publishing and marketing. DAM is your Jack of all trades. Here’s how you can benefit from having this feature as a part of your business model:
1. Helps Maintain Your Images
When it comes to food labels, categorizing items, and putting up FDA approvals and health warnings on any food package, the entire process is extensive, and each image has to go through this individually. If you rely on your creative team to work on every shot, ensuring it is printer worthy, you’re using too much of their time. Therefore by using a DAM, you forego the need for manual entries and switch over to more automated tasks.
DAM can also share large files between departments promptly. This application also keeps the workflow going. If you have multiple franchises or large distribution networks, it can put labels across food items depending on the region where the repetitive task gets handled. Your creative department can focus on other objectives, such as producing a new campaign or design for your company.
2. Create Better Content
Capturing your consumer’s attention and encouraging them to look into your business is the primary goal of any food and beverage enterprise. However, fast food trends are constantly changing. The items you sell must reflect the products your consumer wants. This demand is why you must keep up with trends. But the only way you know what your clients want is through a robust data analysis. Once you analyze all your assets and check their performance, you can see where they lag and fix them through the DAM.
For instance, if your metadata is not updated and has no relevant keywords, you can use the centralized operation to remedy that. You can also track how your asset gets utilized and if there are benefits of using it in its current form. As a result of your analytics, you can revisit the content you posted, update it immediately, and ensure it’s following all the hot trending topics. So all your channels will have better and more shareable content.
3. Enables Your Branding
Your food and beverage company needs unique branding. However, this must be shared across all your channels since the template, motto, and style must be the same. Take McDonald’s, for example. The signature M and the red and yellow colors are identifiable globally, even in countries outside the US. If you want to change an image, it has to apply across all units and is not limited to one interface.
Through the DAM, you can build a consistent brand for your company. You can customize your dashboard and give it the unique feeling you want. Branding leads to visibility and recognition; when consumers see your company on various platforms, they can identify your logo, start a conversation, and share it with their friends and family. This is free marketing.
4. Allows Specified Access
While you want your assets to be transparent, you wouldn’t want your employees and different departments accessing all the files irrelevant to them. You wouldn’t want your data to get deleted. The changes they make or information they can leak is hazardous to your company, so the DAM offers you restricted user access. You can customize the management system and allow only department-specific personnel to access the necessary resources.
You can also set up expiration dates on links, ask for the email address of an external user, and put a lock on file sharing. This restriction ensures the data is secure while in the system, and every department handles its task. You also prevent the workflow from being disrupted and protect content that is not ready for viewing outside the company since the security of the business matters.
Final Thoughts
Every business now has certain digital assets. The drive for maintaining a store of digital assets is primarily to keep up with online companies and enterprises and partly to facilitate business branding. However, you may have many resources to handle simultaneously and can lose track of them. In such cases, digital asset management (DAM) comes in handy.
In the food and beverage industry, where you’re rushing to keep up with trends, the DAM can regulate workflow. A software system that keeps your creative team free to explore more avenues in marketing, allows you to post content related to your industry, and lets you create a brand image for yourself. It also helps keep your assets secure and prevents different departments from getting the information they don’t need to know.
