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Recent trends in Digital Marketing 2021

Today’s Significant world is full of competition, and companies across the globe try to outclass each other to get more business, have more clients and earn more profit. Marketing is probably the most critical factor for selling a product or service.

There are many different ways companies adopt to run their marketing campaigns, but the most effective and widely used is Digital marketing. It involves running marketing campaigns on various platforms like social media, emails, and search engines. Businesses hire local digital marketing agencies to target specific customer groups.

A brand targeting customers in the state of Maryland should find a company providing different services like Maryland SEO or Google ads management. Just like anything else. Digital marketing keeps on evolving. Here we will discuss some latest trends in digital marketing, which companies should keep an eye on.

Artificial Intelligence Will Dominate This Avenue

AI is dominating many avenues, including Digital marketing and content creation. Using different AI services can help you get your website on page one of search engines.

Chatbots are an excellent example of AI; these chatbots are AI-empowered programs that analyze what the user is asking and then respond appropriately. These can even suggest the best keywords to rank your page up. Digital marketing will be even more dominated by Artificial intelligence in the coming years for good.

Personalization

Most consumers get frustrated with the general ads. Everyone has different tastes and preferences, and it is not necessary that all of your customers relate to an everyday thing. That is why brands these days are taking up personalized marketing as an option.

It involves giving a personalized overall e experience to the user through emails, content, and products. A study revealed that around  80% of users are more likely to opt for a company that provides personalized experiences.

Influencers Marketing

Today’s customers, especially millennials, are affected by influencers they follow. So, a good marketing strategy that has been on the rise exponentially is influencer marketing. It involves having word-of-mouth from people that are critical leaders on influencers in respective avenues.

These can be people on various social media like Instagram, Facebook, Youtube or Gamers, etc. Influencer marketing has enormous potential as it can make a large part of the target audience relate to your products.

Messaging Apps

Almost everyone today uses different social messaging apps to connect with each other, and it provides a golden opportunity for the business to send messages directly to their potential customers.

According to a study,55 billion messages are sent on WhatsApp, and around 10 billion messages are exchanged between brands and customers every day on Facebook. This opens many opportunities for brands to connect in a better way with their customers. This practice has been on the rise for quite some time now and will continue to grow more.

Omnichannel Marketing

This was probably the word of the year in marketing avenues in 2020. And it remains a trend to be followed this year too and in my humble opinion, for many years to come.

Omnichannel marketing practices include marketing your products on different digital platforms, including social media apps, streaming platforms, and emails. Omnichannel marketing ensures that no customer base is left behind and that businesses target every potential customer segment.

The Bottom Line

Digital marketing is the jugular vein of modern marketing experts. Any trend in this should be followed religiously by the brands that want to run an effective marketing campaign. Here are some directions to keep an eye on if you’re going to promote your products digitally.

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