Digitalization has made it easier for businesses to lure in more customers. Since the Covid-19 outbreak, companies have further developed and updated their professional websites. That means they must continue adopting new web design trends to make it look more appealing and unique for potential customers.
If you are looking for some hot web design trends gaining traction in 2023, we have listed some for you. Jere’s what you need to know:
1. Inclusive design
Various users are bound to visit a business’ website every day. They all have diverse perspectives, and their preferences are likely to differ. It is very hard to tailor a website to be inclusive of all such users. You should provide maximum flexibility regarding various features, such as the ability to switch the text size, color modes, and keyboard accessibility.
However, due to its complex nature, you might need to enlist the help of a professional web designer. This third party can create the website according to your brand. There are several web design services and experts you can consider to customize your website. One of those experts is Josh Thill with Thrive Engine, who utilizes the best practices to design a seamless website experience for your users.
2. Impressive speed performance
It is not only the aesthetics that matter when it comes to web design. Speed and loading times are crucial for converting customers while attracting new ones. One of the most sought-after goals regarding websites is that they rank well. You can achieve this through several methods, including improving the speed performance.
Customers often get impatient and leave the website if it takes too long to load. It is not a positive sign for companies. Fast load times bring in better search engine traffic and rankings, allowing more sign-ups and conversions.
3. Interactive chatbots
Websites often have numerous features, which can sometimes get too sophisticated for the older generation. Companies have started utilizing chatbots to counter this issue and provide a better user experience. It is highly convenient as employees cannot be present online 24/7 for simple customer service-related inquiries.
You can program the chatbot to respond to such fundamental questions and notify users of new updates within the business, keeping them well informed. For example, university AI chatbots can assist with common student inquiries and campus updates around the clock, even when staff aren’t available. Moreover, you can save money, as you will not have to hire additional employees to handle such jobs. It will be a win-win situation for both parties involved.
4. Scrapbook aesthetic
There is a greater need to naturalize websites by incorporating systematic imperfections that can make them more appealing to users. DIY elements have been all the rage lately, along with scrapbook aesthetics, including quirky doodles, stickers, and text that appears handwritten instead of typed.
It creates a balance between the old 2000’s vibe and modern design, which ultimately gives users a more natural feel as they scroll through the website. You can add aesthetics such as cutout collages and overlapping text to draw in an audience that wants to travel through a stream of nostalgia.
5. Micro animations
If you think the chatbots are a nice touch, wait till you see what micro animations can do. These are small animations that can garner a large crowd. They make the website look infinitely more exciting and eye-catching. However, it is not only helpful in acquiring more striking aesthetics.
You can even display various products and have them move around enough for them to appear more appealing to the customer. If a customer wants to see how well a pair of jeans look on the model from the back, they can do so. It can provide greater angles and a more realistic depiction of ordinary products while giving them an extraordinary touch.
6. 3D depictions
If you want your audience to be star-struck, what better way to design your website than to add a classic 3D touch? VR tech has gained increased traction for a few years because of its ability to help people reimagine reality. However, 3D design no longer includes short 3D videos with striking visuals. You can now create an entire 3D world with various angles, smooth tracking, and realistic avatars.
The user will likely feel as if they have immersed in that world themselves, generating greater interest and a more intimate feel. You should also be bold in adding some background audio relevant to the mood that the 3D video generates.
7. People-first content
If you have a website, you will certainly not be a stranger to search engine optimization, better known as SEO. The purpose of SEO is to optimize content by using search words that are more popular to improve the website’s ranking. That may have worked for several websites in the past, but something more organic is now taking over.
People-first content focuses entirely on the internet user and how to provide them with fresh content that can catch their eye instead of summarizing content that has already been displayed elsewhere. It highlights a greater depth of knowledge and expertise and helps customers understand the purpose of your site and gain relevant information.
Conclusion
Creating and managing a website is no trivial task. Websites can garner businesses significant attention and interest from their audience if they provide them with an excellent user experience. So, don’t skimp on features like impressive speed performance and making the website inclusive to people with diverse preferences.
Stay updated on the latest aesthetics, animations, and visual and audio content to provide users with organic, helpful content that can justify their use of the website in the first place.
