With an incredible ROI of $42 for every $1 spent, email marketing certainly breaks the records. Which means that by using email for your marketing campaigns, you can truly boost your revenue and build that engagement around your brand communications.
This is the reason we put together this comparison of 7 free email marketing providers. You can benefit from email marketing’s power without spending a dollar thanks to the good selection of features and functionality offered by the free email marketing providers on this list.
If you’re looking forward to it, then brace yourself! We’re about to discuss the top free email marketing services available:
- Brevo
- Mailjet
- Benchmark
- Selzy
- Sender
- MailChimp
- MailerLite
1. Selzy
With its Lego-like approach, Selzy makes email creation easy, offering pre-designed blocks to construct your ideal email template.
Access 140+ expertly-crafted responsive email templates. Choose from a variety of parts to combine and create a unique design, using only what you need. Every template is 100% responsive.
Enhance your emails with visual elements to set the mood, with 300+ GIFs and stickers from GIPHY, as well as 800k+ free stock images from Unsplash, Pexels, and Pixabay.
A free demo without registration is readily available to all users. For those willing to explore more, there is a generous monthly free trial with up to 15,000 emails and 1,000 contacts available.
2. Brevo
Brevo is a free email marketing platform that began as a platform for transactional emails before expanding into email marketing and marketing automation. After analyzing Brevo, we discovered that it includes a fantastic drag-and-drop builder for creating newsletters and customizing email layouts.
Brevo is the best option if you need campaigns that are mobile-responsive even though the template collection isn’t extensive. The free email newsletter service gives you access to SMS marketing tools in addition to email generation tools so you may interact with mobile users.
The free plan also includes different segmentation options and email and SMS customisation for easier contact list management. The free plan also includes marketing automation. The workflow editor allows you to construct workflows, but you can only target up to 200 contacts.
3. Mailjet
A platform called Mailjet was first used as a transactional email service. Later, it developed into a platform for email marketing that included sophisticated email marketing tools, APIs, and Webhooks.
The drag-and-drop email builder offered by the email service is simple to use, and the basic segmentation tools will enable you to tailor your email messages to your target demographic. Additionally, MailJet enables team collaboration on emails, enabling you to alter many parts at once.
As for customer service, the free plan of this email marketing tool does not include access to online customer help. Even without an online support staff, MailJet’s free edition simplifies newsletter design by providing you the fundamental automation tools to get going.
4. Benchmark
Benchmark is a valuable free Constant Contact substitute that supports SMBs. One of the free email marketing providers, it has a significant following in more than fifteen nations.
This tool is simple to use. Super easy, one may say. Simple, however, need not be bad, and Benchmark’s free email marketing tool is really fairly well-known. You will save a lot of time using the simple and straightforward email editor, and the responsive templates will look good as well.
Benchmark Email will provide you access to minimal reporting, rudimentary lead generation, and a starter-level version of its marketing automation services in addition to email marketing. Benchmark Email is a great free tool for learning the ropes and building your first email drip campaigns.
5. Sender
With its drag-and-drop newsletter builder, Sender makes it simple to create and customize emails. For this, you don’t need any knowledge of HTML — simply, choose a template and add graphics, movies, and text to make it stand out.
Each email has a set of custom fields, using which you can adjust each message and personalize it for a specific recipient. You can segment your message based on your audience’s recent activity, interests, and location using these custom fields.
Additionally, Sender offers exclusive analytics capabilities. Easily see who interacted with what, analyze your buyer personas, define their needs, and make subsequent emails targeted at them for optimal results.
6. MailChimp
With over 90 responsive themes, newsletter sign-up forms, and over 80 pre-made automations, Mailchimp is a popular choice for a good reason.
Among its popular features are landing page builders and website builders, social ads, and a design assistant which functions as efficiently as an in-house specialist.
You have 30 days of trial to test the service and make a decision on upgrading your subscription or not. Under the trial, you can still send up to 3000 emails, offered in MailChimp’s free plan.
7. MailerLite
Known for its rich text editor and built-in photo editing feature, MailerLite allows you to work both on texts and designs of your emails.
The free version offers such advanced functionalities as segmentation, A/B testing, contact tagging, and much more. With wide reporting capabilities, this free version becomes a standalone solution that doesn’t require extra investments to work properly.
Because MailerLite is uncomplicated and easily available, it is a great option for newbies in email marketing.
Which of these free email marketing platforms suits you best?
While the choice of the right email sending tool depends on your needs, our key considerations about some of the tools described above are:
- Brevo is perfect for a small business with its convenient design and a nice SMS option
- MailerLite is the most suitable option for an ecommerce store.
- Selzy has the most generous offer of contacts and emails sent during the free trial.
- Sender is the greatest option for small businesses that want to stay tiny because its free plan has the best ratio of a large monthly send limit and subscriber limit.
