Search engine optimization is continuously evolving as algorithms adapt to changes in both technology and user behavior. For businesses that want to maintain a strong organic visibility, it is crucial to stay informed of impactful SEO trends and adjust strategies accordingly. This is where the help of an SEO consulting firm can be invaluable. Here are some SEO trends for 2024 that they feel will be an important part of search engine optimization this year.
Speak to the AI with Natural Language Optimization
Artificial intelligence advancements are giving search engines unprecedented abilities for analyzing written content similarly to a human. Referred to as natural language processing, this technology plays an instrumental role in assessing relevance and quality. What this means is that awkward efforts at stuffing keywords into content will likely prove ineffective or even counterproductive. Instead, the focus should be on producing content that uses complete sentences and paragraphs designed for human readers. This type of natural language allows search engines to better comprehend the true relevance of pages.
Optimize Content for Voice Search Queries
Voice search represents one of the fastest emerging search trends, with projections putting it accounting for 50% of total searches by 2024. Now presents the ideal opportunity for optimizing written content specifically to attract voice searchers. This entails evolving titles, headers, and supporting content to use natural language in questions. For example, “What are the Top Yoga Studios to Practice Vinyasa in San Francisco?” Additionally, targeting longer-tail keyword variations typically performs better for voice search queries.
Ramp Up Video Marketing
As online video remains hugely popular for users, search engines are designating greater importance accordingly. In fact, YouTube now stands as the second-largest search engine, only after Google. To capitalize on surging video interest, marketers should develop optimized titles, descriptions and captions specifically to rank videos. Strategic embedding of videos throughout websites also signals relevancy to target keywords.
Target Local SEO
Over half of all searches in 2023 contained local intent according to Moz stats. This presents local brick and mortar businesses an opportunity to connect with nearby searchers through tailored optimization. Comprehensive local SEO entails completely filling and optimizing a Google My Business listing to garner more clicks and actions. Pursuing customer reviews builds local reputation while crafting website content around community keywords drives neighborhood traffic.
Mobile Optimization for Competitive Rankings
With Google’s mobile-first indexing policy, the mobile version of websites carries tremendous influence over rankings. Failing to provide optimal mobile experiences risks dire ranking consequences. Proper mobile optimization requires auditing website design using Google’s Mobile-Friendly Test to catch issues obstructing mobile crawler accessibility. Other mobile UX problems like intrusive popups or broken text formatting should get addressed across devices. Improving site speeds also improves user experience.
Captivate Visitors with Interactive Content
In addition to reading static content, search engines also analyze metrics like time spent on pages and scrolling depths. One proven approach for keeping visitors engaged longer involves interactive content. Different types of interactive modules like assessments, quizzes, calculators and comparisons encourage active participation. Strategically placed calls to action urge visitors to convert their interest into actions.
Build Content Around Pillar Pages
Rather than a fragmented content approach targeting various disconnected keywords, pillar pages concentrate deeply on chosen primary terms. Extensive optimization prepares pillar pages to rank for these keywords. Creating supporting pages that link back to reinforce pillar pages enables concentrating PageRank flows into pages that matter most. The multiplier effect results in improved visibility.
Monitor Site Authority Signals
Site authority metrics, including domain authority and page authority, influence search visibility more than ever. To build domain authority over the long-term, procuring quality backlinks through guest posting on reputable websites should remain a priority. Additionally, funneling accumulated PageRank selectively into pages with the strongest opportunity strengthens page authority signals. Remaining vigilant over fluctuating authority metrics keeps websites competitively positioned.
By recognizing these emerging SEO trends and responding with adapted strategies, businesses can thrive amid the ever-changing search landscape. Relying too heavily on outdated tactics while neglecting best practices poses risks of declining organic performance over time. Analyzing trends provides key insights into aligning optimization approaches with evolving search engine behaviors and user preferences.