Once again, we are nearing the end of the year, and once again, the time for reflection, lessons and plans is here. In this article we are going to talk about top SEO trends for 2021.
As a digital marketing agency, there are a whole lot of things that you need to consider when you step into a new year. You have to analyze what went well, which tactics bore the most fruits for your client, and what are the new trends that you should look forward to in order to make the most out of the coming year.
One of the most important topics of digital marketing, that reigns supreme every year, is SEO (search engine optimization). Search engine optimization is basically the process of attracting organic traffic from the search results in search engines such as Google or Bing. A good SEO plan targets the right audience and lures them to your site right away when they type keywords related to their search. No matter how much we advance in the world of digital marketing, SEO is always going to remain essential.
Which is why, in this article, we are going to talk about the top SEO trends of 2021 that every digital marketer must watch out for. Because without SEO, your business will not appear high-up in organic search results, and you will end up losing potential clients to a competitor.
Why is SEO so essential even now?
Covid-19 may have halted a lot of plans for many people. But that doesn’t mean it will stay the same forever. In fact, even during this year, people continued to shop and order food from the internet, among many other things. Most consumers have stayed home, and are continuing to do so, while they seek out small and big businesses for their daily needs or luxurious purchases.
Which is why search engine optimization is evergreen, as they lead to long-term results, irrespective of whether Covid stays or doesn’t.
And SEO isn’t only about getting more search traffic to your website; it serves a deeper purpose than just that. SEO can also give a big boost to your qualified traffic. This means that if someone lands on your website using a relevant keyword, and if you have been able to serve them valuable content related to their search, they are more likely to stay on your website, and ultimately convert to a lead, i.e., buy from your business instead of someone else’s.
Even if they don’t buy from you, they still might find you relevant enough to subscribe to your email base or newsletter, or even follow you on social media. That is the everlasting power of SEO trends. It gives you a customer that you can nurture and nourish for as long as you want.
What are the top SEO trends that a digital marketing agency should follow in 2021?
Trends come and go. So, for this year, let’s just stick to three main trends that we foresee making a big impact on the digital marketing landscape for brands and consumers alike.
Optimize your video(s)
The consumption of video content is growing drastically. Did you know that YouTube has more than one billion users? And by 2022, it is predicted that 83% of the world’s internet traffic will be video! Isn’t that crazy?
This is why, as a successful digital marketing agency, you need to think about video much more than you usually do. YouTube is the second largest search engine in the world, so you need to be on it for sure. To perform well here, you have to create compelling content and titles, and optimize your video channel name and description to get the best out of it. Otherwise, all your efforts will be in vain. Even for videos on your website, make sure they are optimized in terms of keywords, size, calls-to-action, upload speed, descriptions and closed captioning.
Stick to voice search
Owing to the fact that more and more people are now staying home, they have switched to experimenting with digital assistants such as Alexa and Google Home to find what they’re looking for. Right from their favourite Netflix shows, to news about Coronavirus, weather updates, shopping lists, and lots more.
Search engines are constantly on the lookout for natural language, so if as a business you want to ensure that you are on top of SEO trends for the next year, make sure to include all kinds of questions that people might ask their voice assistants. And then include them in your SEO keyword database to make the most of it.
Make local search important
If you haven’t made this your key focus area, now might be a good time to do it before your competitors take over. Given today’s time, the focus on buying local has gained tremendous importance for various reasons.
We’ll not get into that. However, what we will tell you is that this trend of buying local is here to stay. And if you want to cash in on it, you will need to write and post about local content in the form of blogs or how-to lists, or you will have to get back links on other local business sites that have relevant audiences. Other things to ensure include getting listed in Google MyBusiness, and adding your business listing to Google Maps, among other things.
Head into the new year with these tips and tricks and watch your business soar in 2021! All the best!