HomeMarketingSEOThe SEO Showdown: Wix vs WordPress vs Squarespace

The SEO Showdown: Wix vs WordPress vs Squarespace

A 404 error on a site can significantly impact your SEO performance. That’s why your decision on a site builder isn’t just about looks and functionality. The ideal site builder can help reduce such errors, bolstering your website’s SEO ranking.

Besides that, the right builder gives your site’s design a professional edge. This leaves a lasting impression on visitors.

It’s time to take a deep dive into the Wix vs WordPress vs. Squarespace face-off. Keep reading; we’ll guide you to the choice that best aligns with your SEO needs.

Wix vs. WordPress vs. Squarespace: Websites

Wix, a versatile platform, allows you to create e-commerce sites, blogs, or portfolios with over 800 customizable templates. However, Wix has a static page limit of 100.

If you’re looking for a beautiful, functional website builder, check out Squarespace. This platform allows you to create sites with stunning aesthetic appeal using over 100 templates. Squarespace stands out with its room for 1,000 pages, although more than 400 pages could slow down your website.

For a custom and unique site, WordPress is your go-to choice. With over 30,000 themes to choose from, you can create virtually any type of WordPress site you desire. You’ll have to choose a hosting provider, which can lead to better performance.

Ease of Use

When it comes to user-friendliness, there’s a clear winner: Wix. Its drag-and-drop feature lets you set up stylish web pages in no time.

Wix ADI (Artificial Design Intelligence) further simplifies setup. It auto-generates websites based on your responses to a few questions.

With Squarespace, there’s a bit more of a learning curve. However, the pre-built web pages and beautiful templates mean fewer changes for you to make. The structured design makes changing themes a breeze, but this structure can also limit flexibility.

WordPress requires the most learning for beginners. Its flexibility means more choices and complexity than a Wix website or Squarespace website, but it results in a site that perfectly fits your vision.

Performance and SEO

When dealing with SEO, Wix falls short. You can easily change things like page titles, meta descriptions, and headers. However, it can be tricky to manage the URL structure, especially for old Wix websites.

You also can’t tweak certain types of structured data. Wix sites lack full control over robots.txt files, which play a key role in guiding search engine crawlers.

Squarespace doesn’t fare much better when it comes to SEO. It lets you adjust SEO titles and descriptions and tweak URLs a bit. Plus, it offers tips on good SEO practices on its support pages.

However, if you’re an advanced SEO user, you might bump into Squarespace’s limitations. You won’t be able to dive deep into details like schema markup, expert-level redirects, or canonical tags. The platform doesn’t provide a lot of flexibility in these areas.

WordPress, on the other hand, is an SEO powerhouse. Along with the right SEO plugin, like Yoast SEO, it can help your site reach the top of search engine rankings.

WordPress gives you the ability to create SEO-friendly URLs. This means you can seamlessly adjust your website’s structure in ways that enhance its search engine rankings.

Additional Features

With its intuitive UI and extensive font options, Wix offers total design freedom. However, its app store houses far fewer third-party integrations compared to other platforms.

Wix simplifies the process of building an eCommerce storefront. This allows for seamless booking system integration, which is vital for service-based businesses.

If you’re interested in selling products across multiple online channels, Wix has multi-channel sales capabilities.

You’ll be able to manage sales on platforms like Facebook, Instagram, Google Shopping, and others. They’re all available from a single dashboard.

From an innovative standpoint, Wix doesn’t stay behind. They consistently roll out new features, like the option for customers to buy now and pay later through Afterpay. This feature is integrated directly into the Wix dashboard.

However, you should be aware of Wix’s limitations when it comes to structured customization. Changing the theme often means losing earlier work.


Squarespace stands out as a website builder with an expansive set of features. It caters to a wide array of individuals, be it artists, entrepreneurs, or bloggers.

An integral part of Squarespace is its all-in-one platform. This service handles your website creation and hosting seamlessly.

When it comes to online selling, Squarespace demystifies the process. It equips you with potent e-commerce tools to control your inventory. You’ll have compelling product displays, streamlined payment processing, and great shipping.

If diversifying your income stream is on your radar, Squarespace empowers you to turn followers into paying customers. You can sell your advice, videos, or specialized merchandise on many platforms from a single dashboard.

When it comes to user support, you can rest easy knowing that help is an email away. Squarespace provides a dedicated email support channel.


WordPress asserts itself as the king of features and customisability. To ensure PHP compatibility and optimal operation, stick to WordPress themes and plugins that have been updated regularly.

WordPress has enhanced how users edit content with a new block-based editor known as Gutenberg. It features simple drag-and-drop tools that make it easy to organize text, images, and other elements on your website.

One of the strongest selling points of WordPress is its vast library of plugins. There’s virtually no limit to what you can achieve with WordPress plugins.

WordPress has an integrated system for managing multiple user roles. This allows for collaborative work on your site, providing different levels of permissions for different types of user roles.

Tips for a Successful New Website

Choosing between Wix, WordPress, and Squarespace can be tricky. Wix shines with ease of use and design freedom, while Squarespace offers gorgeous templates and strong e-commerce features. WordPress stands out for its endless customization and SEO advantages.

Each has its unique strengths: Wix for simplicity, Squarespace for beauty, and WordPress for power and PHP compatibility. Creating a successful new website depends on your needs.

If you’re stuck in a “Wix vs. WordPress vs. Squarespace” battle, expand your tech skills so you can make smart choices. Explore our blog and find the perfect technology for your online vision.

Daniel Robert
Daniel Robert
Daniel Robert is a multi-talented author at thetechdiary.com, particularly interested in business, marketing, gaming, entertainment, technology and more. His diverse background and love for learning have allowed him to write on various topics. With a unique ability to craft engaging and informative content, Daniel has become a well-respected voice in online publishing.


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