Many brand managers want to raise the profile and awareness of their brand, and see establishing an online marketing presence as a logical step these days. They couldn’t help but notice the extraordinary response that online marketing played in helping many brands survive during the recent COVID-19 crisis. And if all their competitors are starting to develop an online presence, they feel they should too.
But they question the need for partnering with an SEO and digital marketing agency. They’re just a small, regional brand that has an existing website. Surely, that’s all they need to start marketing their products online, isn’t it?
The truth is that if you’re a small, regional brand, you probably have a small workforce as well. Can you really afford to increase your workforce numbers and talent to provide the resources that even regional digital marketing efforts can demand?
Scope of Digital Marketing
Walk into any successful digital agency. You’ll see a workforce of talented specialists who are experts in some aspect of digital marketing. Because to understand the structure of operations in the digital marketing arena, you have to see it as multiple facets with a common aim and outcome.
A digital marketing agency is usually composed of an SEO team and several teams of marketing specialists. The SEO team ensures the client’s website is running at its optimum capabilities. But they also install eCommerce platforms, provide new content with relevant keywords, link-building exercises, and a continuous programme of optimisation that accounts for new trends in search habits.
The teams of digital marketing specialists include graphic designers, outreach placement specialists, strategists, media planners, social media planners, ad operations analysts, content writers, editors, and web developers.
Each of these teams is necessary to deliver the type of performance that is commonplace at the top levels of digital marketing today. Each of these teams regularly reacts to any event, sale, acquisition, product launch, change in ranking, and marketing activity of their client’s competitors. All while working to strategise, launch, monitor, adjust and report on their client’s own marketing activities.
Partner with an Experienced Agency
Partnering with an experienced and talented agency is the best way to quickly the game level of even the smallest brand. The agency understands that they have to tailor their digital marketing programme to your production capabilities. So you’ll be assigned an account manager who will maintain an open line of communication with you.
They’ll work with the other team members to articulate your brand values and product and service descriptions. And they’ll create a marketing strategy and activities that perfectly address your needs and attain the number of conversions and sales you want.
Partnering with a digital marketing agency is the best way to enter the world of online marketing. It allows you to concentrate your workforce on what they do best and still be able to compete with competitors who’ve been in the digital market for years.
To find out more about the benefits of working with a multi-talented group of digital marketers, contact Primal today.