HomeMarketingDigital MarketingHow do you manage PPC campaigns on Amazon

How do you manage PPC campaigns on Amazon

Whenever you search for a product on Amazon, more than 5000 listings appear on the page. What are the chances that a user will notice your listing, click on it, and may also purchase your product? For this to happen, you need to advertise your product and so a user may notice it, this is where Amazon PPC comes in.

In this article we will discuss what Amazon PPC services are and how Urtasker will help you in managing your PPC campaigns. Let’s dive into it.

What is Amazon PPC?

Amazon PPC involves promoting products and brands by advertising them on product pages and search pages. PPC abbreviates to Pay per click, which means that advertisers only pay Amazon whenever a user or customer clicks on their ads. Amazon PPC provides a range of benefits to sellers, such as advertising, brand awareness, potential sales, store visits and much more.

What is Amazon PPC management?

Amazon PPC management involves managing a brand’s PPC campaign strategy and an advertising campaign budget to increase sales and achieve business goals. If you are a new seller on Amazon and have little knowledge of how to run the store, attract visitors and increase your conversion rate, then in that case it is better to hire a consulting and marketing agency to handle this all for you. 

What are some of the best practices to manage your Amazon PPC campaigns?

Now that you have an idea of Amazon PPC, let’s move on to some practices you can adapt to get maximum results.

Determine what are your goals

Many sellers start their PPC campaign without deciding what their goal is going to be. Why is it important, you ask? Well, your goals will determine what are the best strategies you should use and how you should use them.

Having a specific goal will let you focus only on that goal and not waste time on anything else. For example, if you want to generate brand awareness or increase store visits then you will bid on specific keywords. Your strategy is to keep running ads in short term even if they don’t yield any sales.

Organize your campaigns

Your campaigns will be easier to optimize if they are organized well, enabling you to get better results for your bucks. Whenever you create your first Amazon PPC campaign, try grouping together products related to the keyword. Maintain a neat and tidy campaign by organizing them by product category, brand, top seller, etc. as you run more ads on more keywords.

Use both short and long tail keywords

There are two types of keywords you can use on Amazon, namely:

  • Short tail keywords: Usually one-two keywords, they can get plenty of traffic and sales but cost a mammoth and are difficult to rank as well.  
  • Long tail keywords: Longer than three words they are easy to rank and cheap as well, compared to short tail keywords, but they bring less traffic and moderate revenue.

PPC management strategy for beginners

Are you new to Amazon PPC? Here is a simple step-by-step strategy you can implement to optimize your campaign and get started:

Step 1:

Choose what type of ads you want to run to promote your products. Three are three types of ads campaigns you can run on Amazon PPC.

Sponsored products ads: Sponsored products ads promote only one type of product through their ads.

Sponsored brands ads: Sponsored brands ads promote up to 3 products at a time, as opposed to sponsored products.

Sponsored display ads: Sponsored display ads promote a single product. This method uses the customer’s search history and products reviewed instead of keywords.

Step 2:

Search and find listings that you want your ads to run on. At the beginning, PPC starts your campaign with your best and most demanded products. There is a chance you will get better results if you showcase your best products.

Step 3:

Optimize your product listings. You should write a detailed description and include pictures and customer reviews in your listing to get the best results.

Step 4:

Calculate your ROAS (Return on Ad spend) and ACOS (Advertising cost of sales). Many sellers start their campaign without calculating these parameters, which is a bad practice. You can analyze your PPC ads by tracking revenue and profits by using ROAD and ACOS metrics, which can provide insights into how well your marketing strategy is working.

Step 5:

After implementing all the steps mentioned above. Start your PPC campaign and wait for results to come.

Step 6: 

Track your campaign metrics, such as ROAS, ACOS, click-through rate, conversion rate, and search term impressions. 

Get professional help with an online advertising agency

A PPC campaign on Amazon gives your business a direct way to sell your products on the biggest e-commerce platform in the world. PPC campaigns on Amazon, however, require time to set up and manage, especially for companies with a large catalog of products.

That’s where an Amazon advertising agency like Urtasker can help.

It is a strategic and consulting agency assisting sellers with their Amazon PPC management. We have an extensive team of 200+ experts who have helped 1000+ small sellers since they came into being. It is our company policy to help small business owners make their name in the competitive marketplace.

The following are the Amazon PPC services we offer to help sellers find a place in the competitive market and maximize their profits:

Build Customized PPC Strategies

No business is the same, every business requires separate campaigns to operate.

Fix Existing Campaigns

Conversions are driven by your product listings. Without them, your site won’t make money. Before we drive traffic to your listings, we optimize them.

Maximize ROAS

You are likely to see a higher return on your ad spend and lower costs when we tweak your campaigns.

Improve Organic Ranking

Our keyword research will help you increase search rankings organically by implementing the right keywords throughout your listings and campaigns.

Analyze and Monitor Campaigns

Our campaign management team constantly tracks, tweaks, measures, and optimizes your campaigns to reduce ACoS as well as ensure all ads are performing at their best.

Manage All Amazon Ads

In addition to overseeing the entire PPC process, we also help clients develop high-converting sponsored product ads, sponsored brand ads, product display ads, and video advertisements.

Identify Incremental Sales Opportunities

Using data, we identify key moments in the sales process that can be optimized for increased conversions.

Increase conversions

We know what makes product listings convert. Not only do we ensure your ads are reaching the target audience, but we optimize your product pages to get more sales.

Optimized listings

Your product listings play an important role in conversions. If proper keywords and images are not used, then it is unlikely to get any sales. We fully optimize your listing before we allow traffic to them.

Conclusion

If you are an Amazon store owner and have not yet started your PPC campaign, then you need to hurry. The market is very competitive, and without PPC ads, it can be a challenging task to make most of your investment. Follow the steps above, discussed under “PPC management strategy for beginners”. Even better, hire a consulting agency who provides Amazon PPC management services and can help you achieve desired results quickly.

Checkout Urtasker if you are looking for expert guidance on Amazon PPC management and hire someone to manage your PPC campaigns. They have helped 1000+ small business owners through their Amazon PPC services, in setting up their Amazon account and getting traffic and sales to their stores. You can be one of them as well.

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