Promoting your business on Facebook, or social networks, in general, is probably one of the smartest moves you can make to improve your business strategy and increase your sales. With over 2 billion active users, Facebook gives you enough space to promote your products and services, and given the fact that Facebook is actively used, you will reach a great number of people and hopefully increase the sales and promote your product worldwide.
However, it is not as easy as simply snapping a couple of photos and posting them on the page. If you do not have a strategically organized and comprehensive page that gets a positive response, then your chances of making sales and growing are slim. Hence, here are some useful tips that can help you manage your business page and make your business grow.
Before You Start with Editing Your Business Page, Make Sure That Your Personal Information Is in Line
Before you get to post on your Facebook page, you need to edit page info first. This information includes the name of the page, page username, page category, page description, service area, business location, opening hours, price range, etc. There are two ways of editing this information- by using your desktop or mobile phone.
However, there are a few things you should be aware of when editing your page. Firstly, your Facebook page will not let you make a username unless your page has 25 likes or more. This is due to the reason that only active business pages can use usernames, otherwise, it is not considered an active page.
You should be skillful when writing your page description and make sure you summarize the essence of your business that will intrigue your potential customers and offer them a call-to-action. Additionally, this can be a shortcut for you to invite people to visit your website.
Technically, Facebook will allow you to use 255 characters for your short descriptions, so you need to use it smartly in order to keep people on the page. Furthermore, you can manage a Facebook Page by adding the contact information such as phone number, website, or email. You should provide as much information as possible since people will almost immediately seek them and if they are unable to find what they want, they will lose interest.
You Need to Add Your Profile Picture and Cover Photo
Your profile image and cover photo may considerably affect your business and have a high impact on how people view your business. You should focus on all the details such as the quality of the images and try not to reflect on the business, otherwise, your customers may have a wrong impression. If you want to play it safe, then you should go with the logo of your business as the profile picture, and use a high-quality photo of your business or service as the cover photo. Additionally, you should take care of the image dimensions so that the image does not look distorted, or the key points cropped out.
Call-to-Action Button
Recently, Facebook has added this option as one of the business page features. Call-to-action button appears as the light blue button on the top of the Facebook page and offers the page visitors possibility to take certain actions by clicking on the button. This is an extremely convenient feature that helps page visitors to contact you or lead them to the link of the website. When creating your action button, you will be offered different options to select that will lead people to your page. Some of these options are contact, call, send a message, sign up, use the app, etc.
It Is Smart to Apply Age Restrictions to Your FB Page
If you are advertising products such as tobacco, alcohol, or any other under-18 restricted content, then the age restriction option is a perfect pick for you. There are age categories you can choose from and Facebook will show your content to them. The general population, persons aged 17 and up, individuals aged 18 and up, and people aged 21 and above are all included in these categories. You can simply set the age restrictions of your Facebook page in the “Settings” section.
Whether you are setting up a completely new page or intending to make the best use of the current one, using the Facebook page as a means to promote your product and increase sales is a perfect idea. There are over 2 billion active Facebook users and your chances to reach your target audience are very high. However, you need to make and use your page strategically if you want to see the benefits.
