Custom-printed yard signs have always been great tools for educating customers about businesses, new products, and services. However, business owners need to be very careful about where they install these signs. There are several city, state, and federal laws that apply to yard sign installations.
Thankfully, in 2014, the U.S. Supreme Court declared that all types of yard signs are protected under the first amendment. No one can take down your yard signs, no matter what messages they feature, thanks to Free Speech laws. However, business owners must still be very careful about the types of signs they install and in which locations.
No business owner wants their brand to suffer from loss of reputation due to customer complaints. That’s why being respectful of where you install these signs is still very important. Here are the best practices for installing custom lawn signs in the “right” locations –
Installing Custom Signs in Public Properties
The goal of every promotional campaign is to generate awareness about your brand among your target audiences. That’s why targeting public spaces where your target audiences are present makes sense. Installing custom-printed marketing signs in high-traffic public areas is a good strategy.
Your signs and your brand will attract thousands of eyes every day. The high visibility of your yard signs will help boost your brand presence. But, always do your homework regarding what city, state, and federal guidelines apply to these public locations. Make sure that the local authorities are okay with the content of your mini billboards.
Also, ask the people managing the public spaces you’re targeting about rules regarding signages. For example, in some public locations, installing yard signs that are taller than six feet is not allowed. A quick Google search or a call with your local municipalities will be enough to understand these rules.
Installing Custom Signs in Private Properties
Never install a marketing sign on private property without asking the owners. That’s the only requirement for installing promotional signs on private properties. If the owners are comfortable with your signs, target high-impact areas of their properties. Also, ask family members, friends, and customers whether they’re comfortable installing your marketing signs on their properties.
For local businesses, having multiple promotional signs installed on different properties is a great brand-building strategy. Reach out to these people in your network and ask if you can use their properties to install your signs.
Keep Changing Your Sign Installation Strategy
All advertising tools become white noise after they’re used for long periods. The same logic applies to custom-printed yard signs. So, relocate your yard signs from time to time. Target new audiences in new locations every few months. You can give your promotional signs new and fresh designs every time you relocate them.
- Make sure your promotional signs stand up straight from all angles, irrespective of where they are installed.
- Spread the signs out all across your locality.
- Target highly frequented and highly visible areas of your locality.
Keep following these practices for installing yard signs on a consistent basis. Also, read about Steps to Control Flood Damage and many more articles on The Tech Diary.
