88% of online shoppers say that they wouldn’t return to a website after a bad user experience (UX). If you want your website to support your business well, you need to focus on UX optimization.
Putting in the effort to optimize your website’s UX is well worth the effort and may increase your profitability by quite a bit. Fortunately, there are some easy fixes that you can make that will also make a big difference in the success of your business website.
Read on to learn how you can improve your website’s UX optimization.
1. Make It Mobile-Friendly
One of the things that you can do to improve UX is to make sure that your website is mobile-friendly.
Since so many visitors will access your website from a tablet or smartphone, it needs to look great on those devices. Using a responsive web design and ensuring that pages resize to the screen that is being used is essential and will help your website be easier to use.
2. Speed It Up
In addition to making sure your website works well on mobile devices, you also need to ensure that it’s fast as well. Be sure that your website loads fast.
There are many ways that you can work to improve site speed. Making sure that you’re using a reliable web host, using caching plugins and features, and compressing and optimizing images are some of the ways that you can improve the speed of your site.
If you need help managing your site and speeding it up, you might want to hire a WordPress Support Service.
3. Improve Site Navigation
One of the key components of a user-friendly website is a navigational menu that is intuitive and easy to access. Be sure that your navigational menu leads to all of the most important pages on your website and that a visitor doesn’t have to work too hard to get to anything that they’re looking for.
Although improving navigation is an easy process, it will make a big impact on the user-friendliness of your site.
4. Fix Broken Links
Many older websites have a lot of broken links and 404 errors that can be frustrating for web users.
Make sure that all the links on your site work and that all 404 errors and issues are fixed. If a web page has moved to a different URL address, redirect the previous URL to it.
5. Simplify the Design
If you want your website to be as easy to use as possible, don’t overcomplicate things. Make sure that your web pages aren’t too cluttered but that they have plenty of white space instead.
Getting rid of some of the clutter in your website design can be helpful and can make your website a lot easier to use for anybody who visits it.
Mastering Website UX Optimization
All it takes is a few simple fixes to improve your website’s UX optimization, so don’t procrastinate. Put in the effort to make your website responsive and fast. Then, make sure that you’ve also optimized site navigation and fixed broken links as well.
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