Magneto is an open-source eCommerce platform, used by over 100,000 people. The platform allows people to create and customise their own online stores. There is a huge number of people from all over the world that are starting their own businesses, and Magneto is making it possible for them.
The development and creation of online stores before platforms like Magneto were developed was incredibly difficult, especially for people without any technological or digital experience. This article will tell you how you can improve Magneto’s performance so that your store runs as smoothly as possible:
Speed Performance
If you want to improve your store’s sales, then you need to improve its speed performance. The best way to do this is to educate yourself and learn more on Magneto performance optimisation, which you can do by reading articles like this, and working with optimisation professionals. If your store’s speed is slow, then customers won’t want to use it – it’s that simple.
The internet’s a large place, your customers are spoilt for choice when it comes to online stores. Unless your product’s extremely unique and can’t be found anywhere else, consumers will have myriad other options. Optimising your site is the best way to keep them interested, once you have brought them there.
Updating Magneto
If you want to improve your store’s speed and overall performance, then the first thing that you need to do is to check whether or not you are running the latest version of Magneto 2. If you are using an older version, then your store will run slowly and won’t benefit from the latest optimisations that Magneto (or its community) has implemented in the latest updates.
Updating Magneto isn’t difficult, you can do it on their official website. When updates are released, you should receive some kind of notification by email or SMS. However, simply updating Magneto isn’t sufficient for improving your store’s overall speed, there are other things that you need to do.
Developer Help
The best way to improve your store’s speed is to work with a professional Magneto developer. Magneto is very complex, despite its seemingly straightforward nature. A Magneto developer will be able to totally revamp and overhaul your store, optimising it and making it faster.
A total revamp can transform your store’s performance, especially if you made it yourself using online tutorials. While online tutorials are great and can help you to form a store, without the proper technical knowledge you won’t be able to maximise performance. This is something that only a professional developer can do.
Lazy Loading
Lazy loading is an effective method of improving your store’s speed. Image loading can have a significant impact on a website’s speed. Too many images loading at once can significantly slow a website down, as well as negatively impact its page speed scores (which will then negatively impact your website’s SEO).
The best way to load your website’s images at the same time without slowing down your site is ‘lazy loading.’ This term refers to the process through which images are loaded, individually and by priority, rather than all at once. The images your website’s visitors see will only be loaded when they are needed and come into view. Your page’s other images won’t be loaded right away. Those that have loaded but go out of view will also disappear until they are needed again.
Content Delivery Network
A content delivery network (‘CDN’) is another effective method of improving your website’s performance. The term content delivery network refers to a geographically separated group of servers, that work together to improve a website’s content delivery. Content delivery networks facilitate the rapid transfer of resources, totally improving a website’s overall performance and speed. Some of the resources transferred include HTML pages, javascript files, videos, and images. The use of a content delivery network can also protect your website against malicious attacks and hacking attempts.
Unused Plugins
Another effective method of improving your site’s performance is to get rid of any unused plugins. Unused plugins can take up a lot of memory, and therefore slow down your website’s performance. In addition to removing unused plugins, you should also make sure that all of your plugins are updated, just like your Magneto software. The reason for this is that outdated plugins can drastically reduce a website’s speed. This is something that many people are surprisingly unaware of.
They implement all manner of optimisation methods but do not update their plugins, then they wonder why their websites are so slow. As already mentioned, it’s important to make sure that you remove any unused and redundant plugins. If you do not get rid of unnecessary plugins, then they will inevitably slow down your website and take up lots of memory. If you don’t know how to remove plugins, then you can hire a developer to do it for you. Additionally, a developer can implement functionalities that make plugins totally unnecessary.
Web Hosting
Your website’s host also has a large influence on your website’s speed. If you do not invest in quality and fast web hosting, then it’s no wonder that your website is running slowly. You can find lots of hosts online, not all are great. The best way to find a quality and fast host is to conduct extensive online research. You should be able to find all of the information that you need about a host’s speed by checking out online reviews. Unsponsored independent reviews are the best sort of review to check out, although sometimes sponsored reviews still do provide a lot of information and insight.
Search Engine
Finally, make sure that your website’s search engine is optimised for speed. If customers can’t find information on products, or products, using your website’s search engine, then they will quickly leave and go elsewhere. Some would argue that your website’s search engine (and category functions) are the most important part of your website. If these things don’t work then your customers won’t physically be able to buy products from you and shop. A developer (or plugins) can help you to improve your website’s search engine.
If you are the owner of a Magneto store, then you need to make sure that your store is optimised for speed and performance. If it isn’t then you will struggle to attract and retain customers. Speed is everything these days. You can do this by hiring a developer or by following this article’s steps.
