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How to Design a Label

If you’re one of the 31 million small businesses in the United States, you understand how important it is to make a good impression on your customers.

When you make a product, you may think the only thing that matters is how amazing it is. However, your packaging and labels speak volumes about the quality and pride you take in your products!

If you’re unsure how to design a label for your products, you’ll want to keep reading for some of the best tips and tricks to help you make a great impression on your customers.

Think About Your Customers

Before designing a label, you’ll need to consider your customer base and brand identity. This will impact everything about your label, from colors and fonts to any images or information printed on it.

For example, if you’re client base is high-school, and college-aged girls keeping your brand young and fresh with cute graphics and fun colors will appeal more to your clientele than boring and dull labels.

Looking at label design ideas can help you find inspiration as you think about how to incorporate your brand’s image.

Size and Shape

Once you’ve narrowed down who your primary client base appeals to, you’ll need to decide on the size and shape of your label. This is one of the trickier steps, as it depends heavily on the product you’re selling.

For example, if you’re selling large, three-wick candles, you’ll have much more space to create unique logos than you would if you were deciding on a label for a lip balm.

Ensuring your label is proportionate to the size of the product is crucial to attracting customers. Coming up with mock measurements will help you find the perfect fit before you add other design elements.

Logo and Company Name

Next, you’ll need to consider incorporating your company name or logo onto the label. After all, people need to know who’s supplying the product they’re purchasing!

Ensuring your brand name is clear also advertises your company. The more people see your name and logo, the more recognizable it becomes.

However, you’ll need to ensure your logo pops on the label. Using an Epson color label printer offers the most saturation for the boldest of labels.

Think About Information

Finally, you’ll need to consider what information you want to put on the label. In general, you’ll only want to include the most vital information on the front of the packaging.

You’ll want to ensure the information is easily readable, as it doesn’t do any good if your customers need a magnifying glass to decode it. When label printing, you’ll want to ensure the words aren’t too small, as this can cause them to appear muddly.

How to Design a Label for Your Company

While perfecting your product is essential for sales, ensuring the label is up to par has massive effects on how well your stock does. Though label designing may not seem like an internal part of your product, it helps show your customers you take pride in your work.

If you found this guide on how to design a label inspiring, you’ll want to check out the rest of our website. There, you’ll find more business advice to help your company find success.

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