No matter the shape or size of your company, your social media presence is your most powerful marketing tool. A majority of all customers consistently discover new brands and purchase from them after seeing their social media pages.
Moreover, an increasing proportion of customers will consult a brand’s social feeds before committing to a purchase.
Put simply, you cannot afford to ignore social media marketing in your strategy. While social media for business is easier said than done, here are our top tips for getting it right, the first time around.
Meet Your Audience in the Right Place
When building social media presence, you need to dedicate your resources to the correct channels.
There is no use investing all of your marketing expertise into Facebook if your target demographic is mostly on Tik Tok. This is why it is essential to prepare and research.
Delve into your audience and find out where they are online, what they are looking at, and how you can engage them at the perfect moment.
Don’t Be (Too) Sales-y
As this expert guide to social media content creation explains, using your channels to push sales is so 2012.
One of our top social media tips is to instead use your channels to build an identity and establish a two-way dialogue with your audience.
People do not browse social media to be bombarded with sales pitches. Save that language for your newsletter or your ad banners.
Your Social Media Presence Needs an Identity
This might be one of the most important tips of all. Now more so than ever, consumers expect brands to have a clear voice and distinctive identity. One of the most powerful ways to do this is via your social media feeds.
Your voice, subject matter, and aesthetics on social media will tell people everything they need to know about your brand and why they should relate to it. This way, you can truly set yourself apart from your competition.
Establish Concrete Goals
If your social media marketing strategy has no concrete goals, it is doomed to fall short. With every post, you need to be considering why you are posting and what you hope to achieve.
Are you hoping to raise awareness around a new product launch? Perhaps you want to boost your follower count via an online giveaway? Maybe you’re trying to hone your ToV and get yourself noticed in a highly competitive niche?
Whatever the goal, make sure you have the KPIs and metrics to help you track your progress towards it. The right social media tools for business will help you do this easily and conveniently.
Hybrid Channel Promotion
Finally, don’t forget that social media no longer exists in a bubble. Everything is hybrid now, which is why you should remember to promote your channels and content offline as well as online.
Encourage in-store visitors to follow your channels, perhaps in exchange for a future discount.
Use your website to cross-link to your socials, and always have a compelling call to action (CTA) to encourage visitors to give you a follow. This will help you to build your social media presence quicker than you thought possible.
Nail Your Social Media in 2022 & Beyond
In the contemporary consumer landscape, your social media presence is your most valuable marketing asset.
By taking the time to build a long-term, impact-driven strategy, you can use your socials to their best effect. For more tips on how to nail your social media in 2022 and beyond, we have got you covered.
Make sure to consult our dedicated Social Media hub for regular insights and hacks to catapult your brand to the top.