Growing your own startup is no easy feat. There are countless things to think about and sort. Right from hiring the right people, to setting up a work culture, designing your product and more. However, what truly augments the success of your startup is a solid digital marketing Strategy.
Which is why, experts keep saying that no matter how great your product or service is, to create the right audience you need the help of a PR firm or a digital marketing agency to get promotions in order. While traditional digital marketing Strategy continues to work wonders for many brands in the startup ecosystem, the growth of AI is one aspect that you shouldn’t miss on leveraging.
AI or Artificial Intelligence is revolutionizing the tiniest aspect of our lives, and it also includes marketing strategies. In fact, to succeed today, AI is a key tool in keeping you ahead of your competitors and claiming top-of-mind recall with your main audience. Some may even say that it is the only way to stay ahead of the curve.
So, whether you are in the initial stages of building your startup, or are growing at a rapid pace. This article is for you. Set up a right digital marketing strategy for your startup, by leveraging the power of AI, and see your business soar high with every step you take. Check out how you can make the best use of this rising tech tool to improve your marketing game and ace it.
The basics of an AI-driven marketing plan
When it comes to marketing your business/product/service, assumptions never work. In order to know exactly what will work best for your business, you must have data to back up all your plans. That is where AI steps in.
With a data-driven, AI-based, digital marketing strategy, you can easily gather and analyze infinite number of data points and base your key decisions on those insights. It will help you analyze your audience and competitors, find out where interest lie, draw up a holistic buyer journey, help you choose the right mix of marketing channels and refine your plans basis all this information.
The role of AI in building a great Digital Marketing Strategy
Both AI and ML (Machine Learning) are not just some buzzwords to throw around, but hold immense potential to lead your data-driven digital marketing Strategy. By using these tech tools, you can have instant access to vast reserves of information and get insights into the most complex of realities.
In addition to that, you can also leverage AI and ML to automate all your processes. So even tedious tasks like researching, drafting content will no longer occupy your marketing team. Instead, they can focus more on strategy and execution to get things done in a more effective and efficient manner.
AI can be every effective in getting to know your customers. It can help you find recognizable patterns and provide actionable insights to better your marketing plans. Did you know that AI can help you deploy algorithms that pull enormous amounts of data from social media or discussion forums? AI can sift through posts, reviews, and articles in the blink of an eye and tell you exactly what your customer wants. It’s called sentiment analysis, and it is especially useful in plugging any gaps in your product or service.
AI can also help you tremendously with competitor research. You can track them on social media, find out what their strategies are, get statistics on their posting frequency, and much more.
Another advantage of using AI for digital marketing Strategy is to reverse-engineer your competitors’ website analytics. You can easily keep an eye on their page traffic and other key success metrics, analyze what they are up to, and take tips to do it better for your brand or business.
Also, did you know that AI and ML can mine your competitors’ link profiles? It’s important for high rankings on search engines, which in turn is a testimony of your credibility on the internet. AI also helps you deliver an overall, outstanding user experience. All the algorithms can easily provide your customer with a personalized experience.
And last, but not the least, AI can help you create just the right content, a key requirement in bettering your digital marketing efforts. You can then create high-quality content that will drive more organic traffic to your website. Plus, AI tools can also help you generate unique ideas to capture your audience’s attention.
Integrate AI with your Digital Marketing Strategy Right Away!
Don’t let go-off this valuable advantage and start implementing AI into your digital marketing Strategy or plans, today. Take the help of some of the best PR firms, or PR agency in India if you have to, but do it. Base your marketing plans on things better than assumption, and watch as it transforms your brand identity completely.