Organic search is experiencing high-level competition from paid advertisements, featured snippets, knowledge graph placements, and other types of features. These features are taking over search results rapidly.
This is why marketers are witnessing a steady decline in the organic click-through rate. In recent years, the problems associated with organic CTR are also damaging SEOs and digital marketers.
Due to the rapid changes in the SERPs, you cannot boost your business just by ranking in the top spot of the search results. You need to encourage the online users to click on your promotional link.
1). Organic CTR is in Decline
You need to understand that the importance of ranking at position one on the Google search engine is being revamped. As per various reports, CTR rates have been decreased gradually, especially for the businesses holding the top position.
A couple of years back, you would be able to generate high-quality and relevant traffic to your website if you managed to rank your business in the top position of the Google search results.
Google’s additional search methods have been revamped, and you need to know the latest trends to rank your website on SERPs. But boosting the organic CTR is possible. Here are the top 7 ways to increase your organic CTR.
2). Develop Eye-catching Meta Descriptions and Title Tags
The use of relevant keywords in the Meta descriptions and the title tags has lost their importance. You cannot produce quality content by stuffing specific keywords. Therefore, you need to pay close attention while using keywords in your title tags and Meta descriptions.
A Meta description will make the online users interested in your content. Not all of your competitors will write compelling Meta descriptions or title tags. This is an unprecedented opportunity for your business to stand apart from your competitors. Even if you’re facing a problem with the ranking factor, you will be able to generate organic traffic to your website and improve CTR. You can also develop a little tag test to determine which elements work best in the title.
3). Develop an Accurate URL Structure
Apart from that Metadata and descriptions, online users also see URL layering. Therefore, make sure you let them know where they will be redirected upon clicking the link.
Most content management systems will allow you to adjust the structure of your website to showcase some specific pages.
You might think that this is a minor step, but showing someone where they will end up upon clicking your link will undoubtedly provide accurate information regarding their query.
For instance, someone is planning to purchase a product from your business. If they don’t know where the URL will take them, they might refrain from clicking on your website link. Make sure you contact an online marketing agency to improve CTR in SEO.
4). Leverage Benefits of Google Ads
Various elements, including Meta descriptions and title tags, will develop SERP listing. Hence, it’s incredibly essential to create an idea regarding the appearance of the search listing.
Make sure you analyze the low CTR keywords to rank high enough by using them. You can also generate paid advertisements with the help of those keywords.
This method will boost your success rate on the PCC Ads SERPs. It will also allow you to go through various Meta descriptions and headlines to determine the winner. Use those findings and implement them on the organic search listing of your business. As per Forbes, Google Ads is flexible and measurable.
5). Address the Relevant User Intent
Offering online users relevant content is one of the best ways to improve CTR. For instance, someone is searching for “Chinese food.” Therefore, they want to receive results from Chinese restaurants. This search query is transactional intent over informational.
The SERP local pack is one of the best proofs of this search intent. However, you can also use various keyword research tools to make your job easier.
If you develop a blog post regarding different types of Chinese food, you will be missing the user intent. If your content fails to satisfy the user intent, it might not ever achieve a higher rank on the search results. Make sure you pay close attention to the user intent while developing and uploading content.
6). Solve Keyword Cannibalization
Sometimes the CTR declines not because of the high competition but because of your choice of strategy.
With keyword cannibalization, multiple web pages of your website compete for the appropriate space of the SERPs. They not only focus on the same query but also distribute to different pages instead of the primary page.
Keep in mind that this will undoubtedly damage your organic CTR. Sometimes the keyword cannibalization is so effective that it will hurt other marketing campaigns of your business, including SEO.
7). Implement Structured Data
Structured data is highly beneficial in SEO. The structured data will inform the search engine regarding the context of your page and develop a better user experience on the SERP and search engine ranking.
This will ultimately improve the organic CTR of your business. When your website has star ratings, photos, and proper descriptions, this essential information will benefit the end-users. This will undoubtedly have a significant impact on the organic click-through rate.
Structured data and schema are underutilized by SEO. This is because they are incredibly overwhelming and time-consuming to build and test. Additionally, deploying error-free structured data is also a challenging task.
You can use different types of tools to access the schema easily. The process is also easier for structured data.
8). Use the SERP Features
Make sure you optimize the content of your website to land in the image carousel, answer box, local listings, and video carousel.
This is one of the best ways to make your content approachable and exciting. Not to mention, your content will be accepted through a different presentation. They will also take more space on the SERPs.
Additionally, make sure you improve the speed of your website. Even though webpage speed doesn’t improve your organic CTR directly, it’s still important to generate a positive user experience.
Conclusion
Changes within the SERP listing won’t stop anytime soon. Therefore, don’t forget to implement these procedures. If you have any other queries, make sure you comment below to let us know.
