Criminal defense law firms provide legal representation to individuals who have been accused of a crime or wrongly accused. Criminal defense attorneys specialize in representing persons charged with crimes, such as homicide, rape, robbery and assault. These types of lawyers provide clients with legal counsel during interrogations by police officers or prosecutors. They may also assist the court through questioning witnesses or examining evidence to help prove their client’s innocence.
In order to be an effective criminal law firm, you need knowledge of various aspects of marketing. The following are six methods you can use to market your criminal defense law firm.
1. Utilize Social Media
Criminal defense attorneys should have a strong social media presence. Platforms such as Twitter and LinkedIn can be used to share news about the latest cases, verdicts, and settlements. Social media platforms are essential for successful Criminal defense marketing because they allow you to connect with potential and current clients. Attorneys can also use these platforms to build relationships with reporters, bloggers, and other legal professionals. Keep in mind that, nowadays, if you’re not present on social media, you’re essentially invisible.
2. Build a User-Friendly Website
Your website is the online face of your law firm. It is something that is even more important than social media. A website should be easy to navigate and provide potential and current clients with information about the attorneys in the firm, the types of cases that are handled, and recent news. The website should also be updated on a regular basis.
As more and more people access the internet through their phones, it’s important that your website is also mobile-friendly. If someone visiting your website can’t easily navigate it on their phone, they’re likely to leave and find a site that is easier to use. A mobile-friendly website will ensure that all of your visitors have a positive experience when visiting your site.
3. Ask for Testimonials
One of the best ways to market your criminal defense law firm is to ask for testimonials from current and former clients. These testimonials can be used on your website, social media platforms, and in marketing materials. Potential clients will be more likely to hire an attorney if they can read positive testimonials from previous clients.
For example, your former client can write something like, “I was really happy with the way that my lawyer fought for me in court. She was able to get my charges reduced and I didn’t have to go to jail. I would definitely recommend her to anyone who is looking for a criminal defense attorney.”
4. Make Sure You Show Up on Google Maps
Google Maps is one of the most popular search engines and is used by millions of people on a daily basis. If your law firm does not have an entry on Google Maps, you’re losing out on potential business. To be visible on Google Maps, you need to claim your law firm’s listing and make sure that all of the information is correct. You should also include high-resolution photos of your law firm’s office and attorneys. If you don’t know how to claim your listing or update your information, you can find instructions on Google’s website.
5. Send Mails, Not Spams
When marketing your criminal defense law firm, it’s important to send mailers that are relevant and interesting to potential and current clients. Generic spam emails are not likely to be read and will only serve to annoy potential and current clients.
Mailers should be designed to grab attention and provide information about the law firm, such as the types of cases that are handled, the location of the office, and recent news. The mailers should also include a call-to-action, such as requesting a free consultation or indicating that the recipient can download an ebook about criminal defense.
6. Get Use of Word-of-Mouth Marketing
Lastly, another effective way to market your criminal defense law firm is to get people to talk about it. This can be done by providing excellent service and exceeding client expectations. If you’re able to provide a positive experience for your clients, they will be more than happy to tell their friends, family members, and colleagues about it. Word-of-mouth marketing is often the most effective type of marketing because it is honest and trustworthy.
Marketing a criminal defense law firm can be difficult, but it’s not impossible. By using the tips we’ve provided, you should be able to increase visibility for your law firm and drive more business. Remember to use social media, update your website regularly, ask for testimonials, make sure you’re visible on Google Maps, send relevant mailers, and get people talking about your law firm. With a little effort, you should see an increase in the number of clients who hire your firm.
