Implementing an effective blogger outreach campaign can be a daunting task. There are so many things you need to take into consideration. In developing a strategy, you must start with the right goals. The next step is to find relevant bloggers to collaborate with.
You must keep on measuring the results so that you can tweak what is not working. It may sound pretty straightforward. Yet, the reality is many people cannot get it right. Finding the right tools to help with the process can make your work so much easier.
Our article will explore effective outreach tools you can use for your campaigns. Let’s dive into the discussions.
Blogger Outreach Tools You Need For an Effective Campaign
Ask SEO professionals how they managed to carry out effective campaigns. They will most likely tell you that other than sound strategies, they have the right tools. So which are they?
You may have used SEMRush for keyword research and competitor analysis. But, it also has fantastic features for blogger outreach. Such include link-building tools for finding and reaching out to prospects.
You can get information on the quality of backlinks and an overview of target domains. Topic research, brand monitoring, and rank tracking are other services.
Quick fact: A link building company conducted a survey that included more than 200 SEO professionals and asked them about the tools they used for link building. About 75% of the respondents said they used SEMRush.
Pricing ranges from $119.95 to $449.95 per month. You can try it out for free within the 7 day trial period.
BuzzSumo has tons of functionalities for blogger outreach campaigns. You can use it to research blog post titles. It also gives valuable insights. Such include how your content is performing on search engines and social media.
For blogger outreach, it helps to know the top-performing content. It allows you to narrow down your search queries using different filters. Such include brand, influencers, and location. You can also know the best content to target with the number of social media shares.
BuzzSumo has free and paid subscriptions. The free version gives you access to content research and curation. To get more benefits, you will need to go for the paid version. The pricing ranges from $99 to $499 per month, depending on what you decide on.
Digital marketers and PR practitioners will love all that MuckRack has to offer. It is a fantastic tool for reaching out to bloggers, freelancers, and journalists. It is ideal for keyword monitoring on media sites.
You also get essential information on specific topics that you can target. If you are looking to build a blogger outreach list, this is the tool to use.
You will need to contact the MuckRack team for pricing.
Buzzstream positions itself as a link-building software. It has everything you need to connect with the right influencers. You can also collect leads, segment audiences, and email marketing. You get tons of templates for the latter. It also takes care of report generation so you can see what is working or not.
Pricing ranges from $24 to $999 per month. The starter plan comes with a 14 day trial period.
ClearVoice uses what it refers to as teamlancing. What they do is outsource the task of content creation to a team of freelancers. As per their website, they have a 25,000+ strong team. Without a doubt, content creation can be a challenge for most marketers. Yet, it remains a critical component in link building.
But ClearVoice has more to offer. You get access to influential authors and the necessary metrics. They show why you should use specific authors for your blogger outreach. Such include the number of comments, likes, shared posts, and much more.
You will need to contact the ClearVoice team for customized pricing.
Social media presents an excellent ground to engage with influencers. Yet, managing many accounts can be difficult. With the right tools, marketers can reap the benefits of such platforms.
Ninja Outreach will help you reach influencers on YouTube and Instagram. The web-based application has over 25 million websites in its database. It makes it easy to reach the top influencers in whichever niche.
You even get relevant statistics on the number of followers each influencer has. It allows you to work with those who can give you the greatest visibility. Other features you will like are the customizable email templates for reaching influencers.
Ninja Outreach also allows for email automation and analytics. Further email syncing using outreach history makes follow-ups easy.
Pricing ranges from $52 to $599 per month.
Pitchbox continues to grow in popularity amongst SEO agencies and blogger outreach companies. It allows for integration with other influencer tools like Majestic, SEMRush, and Moz.
You get tons of functionalities for your campaigns. Such include finding influencers and reaching them via the customizable templates.
The automatic follow-up helps reach out to influencers who have not responded to you.
For pricing, you will need to get in touch with the team.
Traackr provides a fantastic way to connect with influencers. It also helps with the management of the relationships once you connect. You learn how to maximize relationships.
Traackr also gives insights on relevant metrics like reach and relevance. Further, you can keep track of conversations and tons of other features.
For pricing details, you will need to contact the Traackr team.
9. Hunter Campaigns
If you’ve probably heard of Hunter as a leading tool for email lookup and verification. They recently added a tool to their cold outreach suit called Hunter Campaigns. It’s a free tool that allows you to send personalized cold email campaigns directly from your Gmail account.
With Hunter Campaigns you can fully personalize your emails at scale with custom attributes, set up and schedule your follow-ups, track the performance of your outreach campaigns, use a free library of hundreds of cold emails to get insights for your email sequences.
Hunter Campaigns is absolutely free for those who use one Gmail account for email sending, most of the features are available in the free plan. The Premium version, which includes multiple Google accounts, click tracking, and images and attachments in emails, starts at $49/mo.
A successful blogger outreach campaign needs the right tools. Such help with critical tasks like finding and connecting with the right influencers. The customizable email templates help with the task of writing the perfect pitch.
Email follow-ups are essential for continuous communication. You get to continue talking to the influencers who do not respond. You also need relevant reports on your campaigns. It helps determine whether your outreach campaign is effective or not.
We have looked at 8 of what we consider top contenders in blogger outreach tools. We have highlighted the salient points, but take time to do more research. It is crucial to have in-depth knowledge about what each offers.
Choose a tool that provides you with all the functionalities you need. Only then can you ensure an effective blogger outreach campaign.