The assisted living industry has been growing rapidly every day, and with this rise, the market saturation has also increased, making it even more difficult for these facilities to compete. While traditional marketing tactics still hold value in the advertising industry, no other strategy is more effective than digital marketing.
The internet is widely utilized around the world, and it supplies us with a wealth of resources. One such resource is the ability to market online at low costs and generate more leads. In fact, most bookings and transactions take place online as well, and for this reason the importance of online visibility cannot be understated. If you’ve found that you’re struggling with marketing your senior care community online, here are 6 tips to help you out.
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Paid Marketing
Paid online ads are one of the most effective ways to make your community gain traction and visibility online. While many people would argue that paid advertisements aren’t effective, the opposite is true. Targeted ads aided by cookies will work best to advertise your services to your target market.
Google Ads and other platforms will ensure that your ads get promoted on various websites. When a user clicks on your ad, they will be redirected to your website. Even if they leave the site without making an appointment, you can set up targeted ads and personalized emails to keep reminding them of your service.
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Optimize Your Website
The landing page of your website is the main platform that your visitors will be dealing with. Design your website in a way that showcases the value of your community. Don’t hide promotions and real content behind social media and newsletters. Make sure you use a simple design for your website that is easy for your elderly visitors to navigate as well.
The easier it is for people to find the information they need, the better it will be for your organization. Moreover, focus on keyword targeting and search engine optimization to help your website’s rankings improve. The better your SEO ranking, the easier it will be for customers to find your services online.
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Social Media Marketing
Social media marketing is the cornerstone of digital marketing these days. Most of today’s generation prefers social media to other online sources. While some would argue that seniors aren’t as well accustomed to social media as the youth, research suggests that a large quantity of the senior population uses social media, primarily Facebook, as a source of entertainment and networking.
Therefore, there’s no better way to market your senior care facility, than by showcasing your community values, services, and amenities on social media. Many organizations integrate assisted living marketing by LTC into their business strategies; their packages prioritize social media marketing as they consider it to be one of the most integral marketing strategies out there today. They make use of Facebook posts, Instagram reels and videos, and other platforms to promote your services. Social media marketing helps spread your brand image and create a consumer base online.
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Make Your Content Mobile Friendly
Only about 13% of websites retain the same search engine ranking across different devices. This is mainly because of websites not being mobile-friendly and easy to navigate on devices other than PCs. Most people today value convenience primarily and therefore tend to research on their phones instead of PCs or laptops. It is therefore essential that you optimize your website in a way that makes it easy to navigate on your phone as well as on other devices.
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Try Your Hand At Content Writing
Content marketing is an effective digital marketing strategy and doesn’t even require extensive planning or a huge budget. All you need is a few writers, some relevant topics, and a blog website. If you’re not in favor of direct content marketing, you can also try to incorporate the features of your assisted living services in a blog post or affiliate website. By clicking on these links, the readers will be redirected to your website, where they will be able to make a decision regarding your services.
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Create Customer-Centric Content
While clear design and easy navigation make your website attractive to users, only the content that you showcase on your pages will affect their final decision. Try to create a customer-centric website by engaging your audience with frequently asked questions and answers they’re looking for. Make sure your content is well organized and provides complete information about your services. Add helpful videos and tutorials that include senior care advice to get the trust and respect of your audience.
While there are numerous marketing strategies available these days, it’s difficult to create a marketing system that works effectively to make your service stand out from the rest. People looking for assisted living facilities need to make an informed and well-thought-out decision. To support them through the process, you can try your best to make their experience on your website, and with your brand, as seamless as possible.
